AI Marketing Scholar · Strategist · Lecturer · Founder

Building the bridge between AI, marketing & education

I help leaders, learners and businesses turn emerging technology into long-term strategic value, working where research, brand systems and practical AI adoption meet.

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Degree
Master of Marketing
Founder & CEO
VSC Group
Lecturer
Marketing & Multimedia
Focus
AI · Brand · Education
Portrait of Tran Anh Vu
Open to collaborations
Tran Anh VuAI Marketing Strategist

Experience across

  • VSC Group
  • FPT Education
  • Vingroup
  • Van Lang Group
  • Prudential
  • TMT
  • COO Builder
Tran Anh Vu
Master of MarketingLecturer · FPT Education

About Tran Anh Vu

Research-led strategy for real organizations

I build strategic systems at the intersection of AI, marketing, branding and education. My work combines academic thinking with hands-on experience in corporate communications, higher education and entrepreneurial growth.

As a Master of Marketing, lecturer, founder of VSC Group and AI marketing strategist, I help organizations move beyond isolated tactics and design repeatable operating systems for brand authority, learning and growth.

AI Marketing Strategy
From prompt usage to scalable marketing systems.
Brand & Growth Systems
Positioning, authority and repeatable growth.
Education & Research
AI literacy and applied market research.
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Authority Architecture

Five pillars of work

The fields I research, teach and advise on, from AI systems for knowledge work to the leadership that makes them stick.

Core focus

Practical AI

AI workflows, agents, decision-support systems, second-brain architecture and practical adoption for knowledge work.

  1. Knowledge
  2. AI Agent
  3. Workflow
  4. Decision

Marketing Strategy

Positioning, brand authority, AI visibility, community-led growth, content systems and strategy beyond short-term tactics.

  • GEO & AIO
  • Positioning
  • Content systems

Education

AI literacy, critical thinking, human-centered teaching, personalized learning and the future role of educators.

  • AI literacy
  • Critical thinking

Leadership

Knowledge-driven leadership, inner authority, competence, boundaries and the discipline behind strategic influence.

  • Inner authority
  • Influence

Research

Market reports, AI marketing analysis, applied research and strategic interpretation for Vietnamese and global contexts.

  • Market reports
  • Vietnam & global

Professional Ecosystem

From corporate marketing to academic strategy and entrepreneurial systems

Each role added a layer: campaign execution, channel building, teaching, and now building an applied AI ecosystem.

  1. Founder & CEO

    VSC Group

    Building strategic marketing, AI education and business growth initiatives.

  2. Lecturer & Corporate Relations

    FPT Education

    Teaching marketing and multimedia communications, and connecting students with industry partners and competitions.

  3. Project Marketing

    Vingroup Grand World Phú Quốc

    Strategic advisory, social media channel development, event coordination, KOL/KOC and media collaboration.

  4. Marketing & Communication Leadership

    Van Lang Group TMT · Prudential · COO Builder

    Brand communications, production management, livestream systems, content operations and campaign execution.

Research-led Publishing

Selected directions for writing, teaching and advisory work

All articles
Market report

AI Vietnam Market

Market overview and strategic implications for 2025 and beyond.

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Framework

AI Marketing Systems

How brands can move from prompt usage to scalable operating systems.

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Education

Education & AI Literacy

What schools should automate, and what must stay deeply human.

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Books

Books I write and books I recommend

My own writing on AI, marketing and education, and a reading list for students, teams and leaders.

Sample
AI · Marketing

AI Marketing Systems

From prompt usage to scalable operating systems

A practical playbook for teams that want AI to support positioning, content and growth as one connected system.

Sample
Education

Education & AI Literacy

What to automate, and what must stay deeply human

A guide for schools and educators on building AI literacy while keeping critical thinking at the center.

These are sample entries. Replace them with your real books in src/lib/books.ts.

Collaboration

Available for strategic collaborations where AI, brand and education meet

Four ways we can work together. Each starts with a short conversation about your goals.

Advisory

AI marketing strategy, brand positioning and growth system design.

Speaking & Training

AI literacy, marketing strategy, content systems and leadership for universities and businesses.

Research

Market intelligence reports, industry analysis and strategic publication projects.

Partnerships

Education programs, corporate workshops and VSC Group ecosystem initiatives.

Contact

Let’s design the next layer of AI marketing capability.

For advisory, speaking, training, research or partnership opportunities, reach out directly. I usually reply by email.

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Email[email protected]
Phone08888 33 887
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